Ecommerce & Digital Marketing

Dedicated and detail-oriented Ecommerce Assistant with a unique background blending over 10 years of physical retail experience—including 7 years as a Store Manager—with hands-on expertise in digital store management. Successfully transitioned into ecommerce, mastering platforms like Shopify and WooCommerce to handle product listings, order fulfilment, and digital customer service. Following a planned career break to raise my two daughters and relocate to Hertford, UK, I am highly motivated to return to the workforce in a remote role, ready to support and streamline daily online store operations.

laura martin ecommerce assitant and digital marketing

Key Skills

• Ecommerce Platforms: Shopify, WooCommerce, WordPress.
• Product Management: Product uploads, pricing updates, descriptions, stock control.
• Customer Support: Order fulfilment, returns, enquiries and service follow-up.
• Digital Content: Canva, Photoshop, Copywriting, Social Media Scheduling.
• Tools & Reporting: Google Analytics, Excel/Google Sheets, KPI tracking.

Education

• Master in Ecommerce & Digital Marketing – RJC University, Madrid.
• Retail Marketing Higher Programme – ESIC, Madrid.
• Ecommerce Specialised Course – Cámara de Comercio, Madrid.
• Google Ads (SEM) – Aula CM, Online.
• Building Shopify Themes with AI – Udemy, Online.

laura martin education ecommerce and digital marketing
laura martin languages english and spanish

Languages

• English (professional working proficiency.)
• Spanish: Native.

Professional Experience

La Chipocluda artesanías mexicanas hechas a mano

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Full management of an online store specialising in Mexican crafts: website design, SEO, maintenance and customer service.

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Developed new website and SEO strategy to modernise brand and boost online visibility.

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Lead Web Designer
& SEO

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E-Commerce

Developed and managed the e-commerce site for the new brand RetroBloom, including custom web design and on-page SEO

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Minimalist Corporate Website. Implemented local SEO strategy to improve ranking and attract new clients.

Mecánica para el hogar desde 1962 reparación de electrodomésticos

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Full design and development of Mecánica para el Hogar’s corporate website.