Ecommerce & Digital Marketing

Detail-oriented and proactive Ecommerce Assistant with hands-on experience in managing online stores, processing orders, and maintaining accurate product listings. Skilled in Shopify, WooCommerce and WordPress, with a strong understanding of digital content, customer service and stock coordination. Highly organised, adaptable and focused on delivering excellent online shopping experiences.

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laura martin key skills

Key Skills

• Ecommerce Platforms: Shopify, WooCommerce, WordPress (Elementor, Divi)
• Product Management: Product uploads, pricing updates, descriptions, stock control
• Customer Support: Order fulfilment, returns, enquiries and service follow-up
• Digital Content: Canva, Photoshop, Copywriting, Social Media Scheduling
• Tools & Reporting: Google Analytics, Excel/Google Sheets, KPI tracking

Education

• Master in Ecommerce & Digital Marketing – RJC University, Madrid.
• Retail Marketing Higher Programme – ESIC, Madrid.
• Ecommerce Specialised Course – Cámara de Comercio, Madrid.
• Google Ads (SEM) – Aula CM, Online.
• Building Shopify Themes with AI – Udemy, Online.

laura martin education
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Languages

• English: Upper-Intermediate (improving through daily professional use)
• Spanish: Native

Professional Experience

La Chipocluda logo

Ecommerce Manager & Cofounder

Full management of an online store specialising in Mexican crafts: website design, SEO, maintenance and customer service. Implemented SEO strategy to boost visibility and attract new clients. Coordinated social media, stock control and order fulfilment.

dolola handmade main logo

Digital rebranding &
SEO strategy

Developed new website and SEO strategy to modernise brand and boost online visibility.

lady martin logo

Webside redesign
& SEO

Led website redesign and on-page SEO for digital rebranding, enhancing organic reach.

retro bloom logo

Webside creation
& SEO

Developed and managed the ecommerce site for new brand RetroBloom: web design, on-page SEO, product listings and supplier coordination. Supported social media and online promotions.

ema arquitectura logo

Webside development & SEO

Designed and developed the corporate website for Ema Arquitectura. Implemented local SEO strategy to improve ranking and attract new clients.

Website design & development

Full design and development of Mecánica para el Hogar’s corporate website. Optimised structure, responsive design and content focused on a strong professional online presence.