I developed the new website and SEO strategy for Dolola Handmade as part of its rebranding process. The aim was to modernise its digital presence while preserving the brand’s artisanal identity. I designed a clean, functional, and user-friendly site, optimised for search engines through targeted keywords and conversion-focused product descriptions. I also refined the content hierarchy and internal linking to improve SEO performance. The project successfully refreshed Dolola’s image and strengthened its position within the handmade sector.