I led the digital rebranding and website redesign for Lady Martin, a handmade vintage fashion brand. The project involved creating a new website with a more visual and cohesive approach that reflected the brand’s updated identity. I implemented on-page SEO improvements to strengthen organic visibility, optimising the site structure, meta-tags and product descriptions. I also ensured a fully responsive design consistent with the renewed visual style. The result was a more professional and appealing online presence that boosted brand visibility and online sales.