I contributed to the digital launch of RetroBloom, a new brand specialising in retro-inspired products, by developing its online store from scratch. I handled the website design and setup, created optimised product listings, and curated visuals aligned with the brand’s aesthetic. I implemented an on-page SEO strategy focused on improving search visibility and targeting specific product niches. In addition, I coordinated supplier communication and stock control, while supporting social media content planning and promotional campaigns to drive traffic to the website and build brand awareness.