I created and managed La Chipocluda, an online store specialising in Mexican crafts, developing the project from the ground up: website design, digital strategy, and daily operations. I handled the end-to-end ecommerce management, from customer service and order preparation to product updates and stock control. I implemented an organic SEO strategy aimed at strengthening brand visibility and attracting qualified traffic, optimising product descriptions, images, and website structure. As a result, the shop steadily increased its online presence and successfully reached new customers. I also coordinated social media campaigns and content, ensuring a consistent visual identity and an engaging connection with the community.